Creators report video · 2026
Splice × Kato
“RIP mainstream music.”
The idea
I opened with “RIP mainstream music,” then broke down Splice’s Sounds of 2026 report: the rise of Afro House and Speed Garage, hip-hop’s staying power, and how global listening habits are changing music. My takeaway for producers: make what you like. There’s a lane for it.
What we made
- A video explaining the Sounds of 2026 report
- My script, on-camera commentary and takeaways for producers
- Published on Splice’s Instagram
What happened
- 45,479
- Instagram likes
- 221
- Instagram comments
45,479 likes and 221 comments on Splice’s Instagram post. I took the report’s genre and download data and gave producers something to react to: what these shifts mean for the music they make next.
Public counts on Splice’s Instagram post · September 7, 2026.
View the Instagram post ↗Got a campaign in mind? ↗