Instagram × Kato

The idea

I built a three-track open-verse challenge around my Overnight Success Story album during the early rollout of Reels Remix. Creators used Remix to add their own verses, competing for album placements alongside Paul Wall, Zoey Dollaz and Snow Tha Product. Instagram amplified the activation through its official channels.

What we made

• Creative concept + original music
• Three open-verse tracks
• Creator Remix challenge
• Community participation + curation

What happened

4M+

reels impressions

1,000+

creator remixes

Instagram amplified the activation through its official channels, and the campaign was covered by Forbes and The Hype Magazine.

Performance figures reported by Forbes, citing Kato · June 2021.