Audius × Hot Takes × Kato

The idea

I invited independent artists to submit music for a 16-artist Hot Takes tournament, with over $15,000 in prizes. Audius was the main submission platform, bringing the partnership directly into how artists joined the show.

What we made

• A tournament announcement video
• Nine weeks of live tournament programming
• Music submissions through Audius

What happened

402K

likes, comments & shares

318K

watch minutes

2,000+

music submissions

The nine-week tournament brought in 2,000+ submissions and generated 402,000 combined likes, comments and shares, plus 318,000 watch minutes across my social platforms. Audius served as the main music submission platform throughout.

Nine-week tournament totals across platforms, from the Hot Takes recap deck. These are not single-video results.